Hypnosis: Mind0s Magic Pill?

There is a problem with hypnosis. Don0t let anyone tell you otherwise. Here0s how I know0.
One day a good client asks me out of the blue: 0What do I tell people you do?0
0You don0t know what I do?0 I ask her.
She explains that she has decided it0s time to start referring friends because her objective has been fully realized, and she really knows 0it works.0
0Tell them I0m a hypnotherapist,0 I say.
0Hmm,0 she says.
0Or hypnotist, if it0s more familiar.0
0Even scarier, maybe,0 she says softly.
0Scary? They use hypnosis in medicine, and before chemical anesthesia, it was THE WAY to do surgery without pain,0 I say. 0Remember how the Mayo brothers, who started the Mayo Clinic, used it?0 I remind her of our discussion before her first experience of hypnosis.
She sits up straighter: 0No. They0ll want to know what you can do for them, the benefit. Short and sweet.0
Then I recall she has just returned from a marketing workshop. I ask what benefit she herself received from our work together.
0Well,0 she says thoughtfully, 0I stopped smoking. Gone0forever! So I guess you helped my health. And I also smell better.0
0Great!0 I say, 0Tell them that.0
0Yeah,0 she says, 0but I can also run faster because […]

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